Growing stronger together!
One team, One dream!
Our Board of Advisors
Our Board of Advisors is a group of experienced professionals who bring a wealth of knowledge from education, health, business, and community development. Each advisor provides unique insights and guidance, ensuring our programmes remain impactful, relevant, and aligned with best practices.
Louise Kerfoot-Robson
GwE Health and Wellbeing Supporting Improvement Advisor
Louise brings over 30 years of teaching experience, including her role as Deputy Head Teacher at Ysgol Eirias, a large secondary school. Currently serving as a GwE Health and Wellbeing Supporting Improvement Adviser and Joint Lead for PDG and LAC PDG, she has extensive expertise in supporting schools to enhance pupil outcomes within Health and Wellbeing. Since observing our programme in 2023, Louise has worked closely with us to develop our approach, ensuring it aligns with best practices in education and wellbeing.
Rhian Grieves
Deputy Head Teacher
Ysgol Cybi
Rhian is an experienced educator who served as Head of Ysgol y Parc before becoming Deputy Head at Ysgol Cybi, a large primary school with over 600 pupils. Ysgol Cybi has supported our program since its inception, and we are proud to present it there every year. A passionate advocate for our work, Rhian continues to provide invaluable guidance and support, helping us improve our impact in schools.
Carla Desmond
Healthy Schools Officer
Anglesey County Council
Carla is dedicated to promoting health and wellbeing in schools across Anglesey through her role as a Healthy Schools Officer. She supports schools in creating action plans around seven key health topics, facilitates staff training, and develops resources and toolkits to enhance curriculum delivery. Carla also oversees local phase accreditations, helping schools achieve recognition for their efforts. Her expertise in health education and her ability to connect schools with relevant support has been invaluable in strengthening our programmes.
Tanya Jones
Bangor University
Tanya is a former secondary school teacher with years of classroom experience. Her career has spanned roles at M-SParc, where she supported the development of small businesses, and with the Urdd's apprenticeship team. Tanya is now working in a role at Bangor University. Her combined expertise in teaching, business development, and apprenticeships brings valuable insight to our team, supporting the growth and delivery of our programmes.
Jamie Sheridan
Straits Line Ltd
Business Wales
Jamie is a highly skilled and intuitive Commercial Manager with a wealth of frontline experience in driving business growth. With a proven ability to build and nurture impactful relationships with stakeholders—colleagues, customers, and suppliers—he consistently aligns his strategies with organisational goals to achieve measurable success.
As the founder of Straits Line Ltd, James brings a dynamic and innovative approach to commercial development, specializing in enabling growth across diverse sectors. His broad expertise and track record of delivering successful projects make him uniquely positioned to provide insightful guidance and practical solutions for organisations like ours.
Lianne Blackburn
Experienced Educational Leader
Flintshire
Lianne brings extensive experience as a former class teacher and deputy headteacher. Having been involved with the Character Development Award from its inception, she was a passionate advocate for its implementation across Wales. Lianne has contributed to curriculum development, aligning our programme with national frameworks. Now working independently, she continues to share her expertise, helping us enhance the educational impact of our initiatives.
Meet The Team
We are a growing team of like minded professionals dedicated to the growth of young people in the North Wales area. Each instructor has valuable areas of expertise to develop character through a holistic approach.
Here we are showing off our Inspiring Impact in Education across Wales award!
Dylan Jones
Director
Dylan, our founder and visionary leader, brings over 15 years of education sector expertise. He's excelled in various roles across primary and secondary settings, youth services, community groups, and sports clubs in North Wales. Since 2017, Dylan has championed character education throughout the region, fueled by his passion for nurturing the full potential of children and youth. With a BSc in Sport Health and PE, along with a PGCE with QTS qualification for primary teaching, Dylan's leadership is further underscored by certificates in wellbeing and character development, and a trauma informed schools diploma. His leadership approach drives transformative education, ensuring excellence and growth.
Claire Doutch
Business Development Manager
Instructor
With 17 years of experience as a primary school teacher across Anglesey, Claire brings her wealth of knowledge and leadership skills to CELS as an instructor for our Character Development Programmes. Her background in coordinating school-wide projects aligns with the key life skills taught in our programmes, including teamwork, resilience, and communication. Claire has a strong passion for emotional resilience and development, which she integrates into her teaching to help young people build confidence and overcome challenges. Her experience in strategic leadership and managing development plans in schools complements her role in business development at CELS, where she contributes to the growth and enhancement of our educational offerings.
Elen Jones
Instructor
Elen, an enthusiastic and accomplished educator with a profound dedication to fostering growth in others. With a Bachelor's Degree and extensive teaching experience across diverse cultures, Elen serves as a compelling role model for children and youth.
Having taught in countries such as South Korea, Romania, France, and Italy, Elen possesses a global perspective that enriches her teaching approach. Fluent in both Welsh and French, she is fervent about nurturing language proficiency.
Now back on Anglesey, Elen is excited to share her life-acquired skills with her local community. Her return home signifies a commitment to delivering exceptional education that is deeply rooted in international insights.
Chris Harding
Instructor
Chris, an accomplished professional with a degree level academic foundation in the realm of sports and sports science. Chris boasts expertise as a certified gym instructor and personal trainer, coupled with a wealth of experience in orchestrating physical activity sessions for diverse age groups.
Originating from Llanberis, Chris brings with him the added distinction of fluent Welsh proficiency, enhancing his value to our team. His skill set encompasses specialised domains such as conflict resolution, project scheduling, and performance evaluation. These areas serve as the foundation upon which he imparts his wisdom and expertise, contributing to the holistic development of our future generations.
Cai ab Arfon
Instructor
Cai holds a master's degree in Mathematics and has 14 years of teaching experience. He combines his passion for practical development with a strong focus on health and well-being, both in the classroom and on the field. As the leader of a local football club, Cai emphasizes teamwork, fitness, and personal growth, making him a valuable instructor at CELS. His dedication to fostering resilience, physical health, and mental well-being aligns perfectly with the core values of the Character Development Programme. As with all our instructors, Cai is a fluent Welsh and English speaker with a passion for delivering activities in a fun, exciting way.
Would you like to work with us?
We are an ever growing business. If you think your attributes would be a good fit for the company please send your CV to dylanjones@celscymru.com and we will be in touch when a post becomes available!
Contact us
Feel free to get in touch with us any convenient way
Contact us with one of the ways below or fill in the contact form and we will reply you within 24 hours!
General Enquiries
Business phone
07496 647 002
01248 724824
For more information or to book a taster session please complete the contact form
